Our guest today is Neal Bawa. Neal Bawa is a technologist who is universally known in the real estate circles as the Mad Scientist of Multifamily. Besides being one of the most in-demand speakers in commercial real estate, Neal is a data guru, a process freak, and an outsourcing expert. Neal treats his $250+ million-dollar multifamily portfolio as an ongoing experiment in efficiency and optimization. The Mad Scientist lives by two mantras. His first mantra is that We can only manage what we can measure. His second mantra is that Data beats gut feel by a million miles. These mantras and a dozen other disruptive beliefs drive profit for his 300+ investors.

Today’s topics include:

• Neal’s forecast for multifamily in light of COVID-19
• How Neal is handling his assets during COVID-19
• His army of virtual assistants he calls his “Efficiency Center”
• How he employs his efficiency center to increase sales in covered parking and pet rent
• How he uses his efficiency center to increase tenant leads
• What his criteria is for investing in a given city or neighborhood
• And much more